High Quality Content Creation and Distribution

The Service

Search Engine Optimisation (SEO) can be influenced in many ways. One effective way is by engaging in good Public Relations and Marketing with the aim of first making people aware of your company and then driving them to your website. Varn specialises in working closely with popular media channels including newspapers, magazines and websites to promote your business.

What We Do

By helping your business get noticed through public relations we can improve inbound-links, traffic to your website and all the time enhance your customer facing profile. Varn has seasoned journalists and PR professionals on staff who can work with you to promote your company in targeting media with the aim of improving your brand awareness and website performance. We have built up, over time, a good working relationship with editors of a wide range of trade and consumer publications (both for print and online) for the UK. This trust enables us to submit press releases and stories in faith that they will be considered and reviewed for publication.

The Plan

  • A PR plan will include advising and agreeing with you which specific media your company would benefit from being recognised in.
  • Stories or press releases will be crafted to suit the readerships of those selected publications or websites and therefore be attractive to the relevant editors for inclusion.
  • The sign-off process means you will be able to confirm you are happy with the editorial we are pitching.
  • We will contact the targeted media on your behalf and pitch the story to the relevant editor.
  • If successfully published, we can further push the story through social media channels.

Proven results and passionate about performance

Varn have delivered a fantastic website which we can use to expand our business. They quickly understood the ‘property search’ functionality that we needed to build into our site and the results look great, giving us a new platform on which to effectively promote our services
Alistair Colston, Partner
Colston and Colston Chartered Surveyors
Varn are great to work with and understand the importance of making sure that a company’s website and online marketing plan not only improves search engine rankings but more importantly increases ROI
Jon Marling, Owner
Paper Bag Co

Some more of our clients

Get in touch

We’d love to work with you to help your digital marketing perform better

Do call us on: 01225 439960 or fill in the form below…