10th Feb 2020 Is more really better? The problem with big data in digital marketing In digital marketing, we have always been told that the more you have the better. We are told that the more content you have on your site, the... Article by: Tilly
31st Jan 2020 58.1% of people don’t know which links on Google are ads: is Google making ads less clear? Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are... Article by: Tilly
24th Dec 2019 Google’s Vision API tool could influence the images we are using on websites A tool has been created by Google which analyses images using AI and Machine Learning and can tell you what it thinks the image contains or is... Article by: Tilly
13th Dec 2019 Do you really know what the purpose of your website is? All too often we see websites that have been designed, built, and populated with content only to discover that the business wasn’t actually sure... Article by: Tilly
11th Aug 2019 Varn Original Research: 35.1% of users recognise ads on Google but don’t click on them In July, we asked users the question “Do you know which links on the Google search results page are paid adverts?” Looking at the stats closer,... Article by: Tilly
17th Jul 2019 4 reasons content marketing is important to your business As the world becomes more digital-oriented and more people spend their time online, it’s becoming increasingly important for businesses to be on... Article by: Tilly
04th Jul 2019 7 reasons why you need a video on your homepage Marketers all over the world could previously be heard saying that video is the future, well now that future is here! Video instantly stimulates your... Article by: Tilly
15th Apr 2019 What Facebook’s new tool on the News Feed means for your businesses Facebook has always been dedicated to making sure that news feeds are personalised for each user, showing them posts and adverts that are relevant to... Article by: Tilly
09th Apr 2019 Learn the skills you and your team need to drive your business forward with our search marketing workshops Recently, the team at Varn have noticed a rise in demand for training around certain areas of digital marketing and SEO. Whilst much of this demand... Article by: Tilly
