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Christopher Hancock

Senior Paid Media Executive

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Author info - Christopher Hancock

Qualifications: BA in Business Management and Marketing

Bio:

Christopher has joined Varn as a Paid Media Executive. With a background in sales and public sector procurement, he supports our clients in creating profitable PPC campaigns. Christopher enjoys a special focus on international marketing activities, supporting clients in obtaining a maximum investment return in international markets. Away from the Office, Christopher is often found on the water in some form or exploring new Craft Beers around the UK.

Latest articles by Christopher:

Google Marketing Live Keynote – The New Era of AI Advertising?

The 11th Google Marketing Live event marked a significant shift towards AI integration across Google’s platforms, unveiling Project Astra and various AI-powered advancements designed to enhance ...

Article by:

Christopher Hancock, Senior Paid Media Executive

Protect your Google Ads and Analytics – Are you ready for Consent Mode V2?

Why is Google Introducing Consent Mode V2 In order to comply with new legislation surrounding rising expectations with user privacy, Google is now moving towards degrading cookies ...

Article by:

Christopher Hancock, Senior Paid Media Executive

Google Ads Optimisation Framework | From the 4As to the 3Cs?

Are we seeing an evolution from Google's 4As framework to the 3 Cs of Google Ads? Google's 4As provided a helpful framework for paid media account audits ...

Article by:

Christopher Hancock, Senior Paid Media Executive

Google’s Generative AI: A leap in fashion PPC, or generating more problems for marketers?

Life during Covid-19 was altered dramatically for many people around the globe, we were forced to form new shopping, exercising, and working habits. Today, over three ...

Article by:

Christopher Hancock, Senior Paid Media Executive

The Influence of Cross-Cultural Variations on Effective Ad Copy

Globalisation has done wonders for many businesses. The development of global technology and delivery solutions has resulted in many businesses being able to open their doors ...

Article by:

Christopher Hancock, Senior Paid Media Executive

The Three ‘Paid Search’ Questions to ask in October

Have you thought about Christmas yet? What about Black Friday? When is the right time to start planning for these events for your website? This month ...

Article by:

Christopher Hancock, Senior Paid Media Executive

The Three ‘Paid Search’ Questions to ask in July

This month we explore some key questions to ask about Google Partner Status. So what does Google Partner Status mean? Back before the Covid Pandemic, Google announced changes ...

Article by:

Christopher Hancock, Senior Paid Media Executive

The Three ‘Paid Search’ Questions to ask in June

Have you got a Summer Sale coming soon? Many companies will spend time and money promoting a big summer clearance sale in their physical stores with point ...

Article by:

Christopher Hancock, Senior Paid Media Executive

The Three ‘Paid Search’ Questions to ask in May

2021 is speeding ahead, so we thought it was time to look back and see what we might have missed when it comes to paid search. ...

Article by:

Christopher Hancock, Senior Paid Media Executive

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