Monthly Archives: July 2019

4 reasons content marketing is important to your business

As the world becomes more digital-oriented and more people spend their time online, it’s becoming increasingly important for businesses to be on top of their game when connecting with customers and potential customers online. Since the rise of social media, brands now have to become closer and more communicative with their customers if they want […]

Boris Johnson, his dead cat, and great SEO

For those of you that follow politics, or the news for that matter, you would have seen that previously Boris Johnson and buses weren’t two things that were mentioned in a positive light together. Last week, in a surprising turn of events, Boris (or perhaps his campaign team) managed to change the search landscape almost […]

Can Google Crawl Content in Accordions for SEO?

What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]

Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text

Content marketing only works for certain types of businesses  When discussing off-site content marketing with clients in the past, we’ve been met with a similar question time and time again. Do I really need to invest in content marketing for my type of business? A common misconception is that this type of search marketing can […]

Creating a Low-risk, High-value Strategy Using Affiliate Marketing

According to Adam Weiss (the General Manager & Sr. vice president of Rakuten Affiliate Network), affiliate marketing is a low-risk, high-value strategy that has been proven to generate sales and brand awareness for the advertisers while generating revenue for the publishers. Mr. Weiss stated that, when affiliate marketing is done right, it can create mutually […]

Google Search Console: The Latest Version and 10 Things You Should Be Looking At

Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]

How Analytics can help improve your website conversion rate

  First of all – you will need a Google account to access this software. The software performs a raft of analytical functions that if acted on, can transform the way you present your website. It’s had great success reported for those willing to mould their website on recommendations based around the reality of the […]