Monthly Archives: July 2016

Can Google Crawl Content in Accordions for SEO?

What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]

Creating a Low-risk, High-value Strategy Using Affiliate Marketing

According to Adam Weiss (the General Manager & Sr. vice president of Rakuten Affiliate Network), affiliate marketing is a low-risk, high-value strategy that has been proven to generate sales and brand awareness for the advertisers while generating revenue for the publishers. Mr. Weiss stated that, when affiliate marketing is done right, it can create mutually […]

Google Search Console: The Latest Version and 10 Things You Should Be Looking At

Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]

How Analytics can help improve your website conversion rate

  First of all – you will need a Google account to access this software. The software performs a raft of analytical functions that if acted on, can transform the way you present your website. It’s had great success reported for those willing to mould their website on recommendations based around the reality of the […]

How Smart Phones Are Changing The Paths To Purchase

Smart phones have meant that we can be, for all intents and purposes, omniscient in a shopping environment. If we want to know something about a brand or a product we can find out everything by accessing reviews. We can check out the company and compare products with competitor brands for price, content and kudos. […]

How to manually review your website before Google does

The general idea of the guidelines is to investigate page quality and assess whether needs are met for site visitors, if a site is considered non-compliant then it may be demoted or even removed from search results. There are some interesting benchmarks set for judgement within the stated criteria and it is worth looking at […]