So to make the most out of your LinkedIn ads follow these tried and tested marketing techniques below: 1. Be direct, use punchy headlines and hyperlink your call-to-action.
The amount of queries that are eight words long has been growing fast in search in the last seven years.
Here at Varn, we recently made the conscious decision to change things up around the office. Once we decided that we wanted to take steps to reduce our footprint and create some positive changes, we set to it right away. We assigned a member of a team to handle the process of being more eco-friendly […]
Recently, the team at Varn have noticed a rise in demand for training around certain areas of digital marketing and SEO. Whilst much of this demand has come from clients or potential clients who are looking to upskill their staff or get a better knowledge of these areas, this demand has also come from us […]
Facebook has always been dedicated to making sure that news feeds are personalised for each user, showing them posts and adverts that are relevant to them and that they are likely to engage with. After receiving feedback on the News Feed function, Facebook is making some improvements and offering more transparency to users. The social […]
In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are great for driving traffic to your site, and tend to draw quality, high-converting users. This blog will compare the similarities and differences between these two paid SERP features, helping […]
However, these features also can have a number of disadvantages: Conversion Optimisation –
It’s widely predicted that searches on mobile devices will shortly outpace their deskbound wireline counterparts – probably by 2015. There is also evidence that people access websites through multiple devices – so consistency in experience is worth consideration for maintaining a positive perception of your brand.