Insights

29th November 2018

Would you benefit from bespoke SEO training?

 

It can make more financial sense to up-skill members of your team in the disciplines of SEO, so you can run your own search marketing and digital programmes in-house. Here at Varn we conduct bespoke, easy to understand and engaging SEO training tailored to your needs.

 

 

Over the past decade, search marketing has evolved into one of the most important channels for businesses online. However, if is often hard to find team members that have an understanding of even the basic principles of SEO, let alone be able to put together a search marketing strategy that will bring in the results you need.

Free Online Search Engine Optimisation Guides

There are plenty of great free resources online that you can get your team members to read through to bring them up to scratch on the fundamentals of SEO. Here are the ones we recommend you start with:

  • Google: Straight from the horse’s mouth. Google may not let us know exactly how their search algorithms work but they still want to list the best sites so publish a lot of useful information on where to start in their own guide.
  • Moz: A well-known industry software platform and information provider. The Beginner’s Guide to SEO is easier to understand and better presented than the Google resource above

Most people find these resources enable them to understand the fundamentals of what is involved in optimising a site for search. But if you are serious about running successful search marketing campaigns, and need to make sure you have the skills in-house, then it is best to look for a specialist trainer.

Our bespoke SEO training

We will design a training course specifically to develop the skills and talent within your team to enable your business to succeed online. The training will focus on the content of your choice and we will be happy to answer any specific SEO questions in training or as ongoing support.

Your team might benefit from an overview of SEO from experts with real-life examples, or an in-depth look into any of the following using real examples and data from your website. Whichever, you will get to take away relevant and effective procedures to implement back in the office:

  • keyword research
  • technical on-site SEO methodologies
  • Google Analytics
  • Google Search Console
  • Google AdWords
  • Bing webmaster tools
  • local SEO
  • internal linking reviews
  • backlink profile analysis
  • competitor research
  • social media marketing
  • content generation and optimisation
  • website usability and engagement
  • using SEO software platforms
  • YouTube optimisation
  • outreach programmes

… Or any other search marketing specialism relevant to you.

Learn from SEO experts

We have years of experience in building and optimising websites that are successful in search and running effective search marketing and paid advertising campaigns. You can tap into all this expertise to really transform your teams’ capabilities.

Not only is the training tailored to your knowledge requirements but you get to specify when, where and how! In a classroom environment, one-to-one coaching, online tutorial… whichever method is best for you and your team. If you are interested in discussing the options just give us a ring on 01255 439960.