3 big announcements from Google ‘Search On’ 2022
On Wednesday the 28th September Google ran its annual Search On conference, an event aimed at promoting the upcoming changes to Google Search and how the search engine is evolving with new features and refinements to improve the search experience.
Here we have picked out our top 3 announcements from the conference and why they are important, originally published on Search Engine Land
- Search refinement to build queries on the fly
Google has also released an update to the autocomplete feature which will allow users to add in terms on the fly when conducting a search. The data within the searches will refine as more terms are added allowing users to hone in on what they are looking for.
- Increase in visual information
Whilst this will not be reflected on all search query types, some searches are set to return more visual based on formation around people, travel species types etc. Google will start to show short videos, things to do and more imagery within these searches to increase the quality of the user experience.
- Personalisation now highlighted in ‘about this result’ knowledge box
Users will now be shown where a result has been personalised to them. It also gives users the option to manage preferences and turn off personalisation from the snippet. The feature also expands to Google Shopping, where users have the ability to specify preferred brands and departments in their shopping experience.
Opportunities to develop your SEO strategy
Whilst a lot of the announcements may not be directly relevant to your SEO strategy, Varn knows the importance of keeping up to date with the latest releases to ensure opportunities aren’t missed.
Key areas to keep an eye on from this summit are the importance of visual information for certain queries, it shows the value of having high-quality images on your site that add to the user experience, just make sure they are well optimised from an SEO perspective.
