Monthly Archives: January 2013

Common Search Marketing Myths – Part 7: Can Click Through Rates, Domain Age and XML Sitemaps Impact Your Rankings?

CTR Doesn’t Have an Impact on Ranking There have been many conflicting statements published online in recent years regarding the impact of click through rate on search results. Google themselves have stated in the past that CTR would be too easily manipulated for it to be used for ranking purposes. However, SEO experts such as […]

Content is King But Online Video May Well Take the Crown

With the growing use of mobile and the ability to view videos on mobile devices, the impending domination of HTML5 and the global expansion of video-hosting sites, make sure video is at the forefront of your marketer’s mind. Online video in the business space started, mainly, as talking heads played on a constant loop on […]

If You Use WordPress, You May Need To Update Your Conversion Tracking. Here’s Why…

What Did This Tracking Do? Known as ‘on_sent’ tracking, this snippet would automatically execute a JavaScript code upon the successful submission of a form. This could be used to fire an Event within Google Analytics which could subsequently be tracked as a goal; it could alternatively be used to redirect users to a Thank You […]

Refine Your SEO Strategy In 2015

It’s been a year of changes for SEO criteria. In reality the steps needed for achieving best practice SEO have been shifting by degrees constantly since SEO marketing became an industry – all with the single-minded goal of refining the experience so the searcher is rewarded with the most appropriate results.