If you optimise your videos properly, they will show up in Google results as well as in YouTube itself. Try our tips to help boost your video rankings.
CTR Doesn’t Have an Impact on Ranking There have been many conflicting statements published online in recent years regarding the impact of click through rate on search results. Google themselves have stated in the past that CTR would be too easily manipulated for it to be used for ranking purposes. However, SEO experts such as […]
With the growing use of mobile and the ability to view videos on mobile devices, the impending domination of HTML5 and the global expansion of video-hosting sites, make sure video is at the forefront of your marketer’s mind. Online video in the business space started, mainly, as talking heads played on a constant loop on […]
It only takes a few minutes to set the ‘caption’ and ‘transcript’ services that YouTube launched in 2013 to aid the hard of hearing and open up your video’s message to all foreign language speakers.
In this week’s Varn blog we are going to look at traditional PR and how it can improve your website performance, with a case study from – Bistech Group PLC.
What is Google My Business and why is it important? 2018 has been a year of change in Google’s search results, with less space being allocated to ‘standard’ organic search listings, making way for featured snippets and direct answers. This has made it increasingly difficult for websites to be found in search results. Therefore, it […]
It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]
But is this really a bad thing? As someone who uses search engines a lot (and also works in organic search optimisation!) my first reaction is YES. I feel like this paid advertising is a manipulation of the results page, so I may not be getting the best and most natural results for my search. […]