Summer SEO News Roundup

Sharing the latest SEO insights, news and important Varn news and updates from summer 2024. If you want to stay up to date with the latest in SEO news, you can also follow us on LinkedIn and Instagram.

How to get high quality backlinks without speaking to the press

We explore how traditional digital PR and news tactics are not the only way to drive links for your website. At Varn we leverage multiple methods and have seen some great results both in terms of coverage and ranking movements. Learn about effective tactics such as unlinked mentions and image link building, plus explore more methods where we have seen great results both in terms of coverage and ranking movements for our clients.

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5 Ways to improve website UX with SEO

There exists a powerful relationship between User Experience (UX) and SEO. From boosting site speed to optimising for mobile, we share insights to help you create a seamless and engaging user experience. Read more about how to keep user experience at the forefront of your SEO strategy, so you can rank well, convert visitors and beat your competitors in the SERP.

Google August 2024 core update

Google’s August 2024 core update is rolled out, targeting low-value SEO content, focusing on useful content from small and independent sites. The update also takes into account feedback since the September 2023 helpful content update. The Varn team will be monitoring the update, but the importance and efficacy of good-quality content is critical.

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Google expands AI overviews

Google has expanded its AI Overviews to six additional countries, after its initial launch in the United States in May. AI Overviews leverages AI to summarise search results and is now being introduced in the United Kingdom, India, Japan, Indonesia, Mexico and Brazil. This expansion occurs as discussions continue regarding the potential effects of AI Overviews on referral traffic. Our most read blog of 2024, ‘How does Google’s Search Generative Experience (SGE) work?’ explored how Google SGE was trained, (which we now know as AI Overviews), and we focused on exploring Google’s “Generative Summaries for Search Results” patent. Read on to understand more about the LLM’s that are underpinning AI Overviews.

Varn announced as finalist in the British Business Excellence Awards 2024

We are thrilled to announce that Varn has been selected as a finalist for The Small Business of the Year Award, at the prestigious Lloyds Bank British Business Excellence Awards 2024. This is such an honour for Varn and a testament to the hard work and dedication of our entire team. Find out more below.

The Varn Health team win gold for the PM Society Digital Awards

We are really proud to see Varn Health, our specialist healthcare SEO team, winning gold at the PM Society Digital Awards.

Now in it’s 15th year, The PM Society Digital Awards are an unmissable highlight of the healthcare marketing calendar, celebrating innovation, quality and outstanding outcomes in digital communications.

Discover more about these prestigious awards here.

Learn about Varn Health

We are on stage at Brighton SEO this October 2024

Our CEO Tom Vaughton will be on stage at Brighton SEO in October, sharing his talk ‘How ‘Awesome’ will define SEO in the new era of AI-Powered Search’. Google’s John Mueller explained that ‘awesomeness’ is the secret to search rankings. This talk explores the latest AI advancements and capabilities in search and highlights how businesses and brands can enhance their ‘awesomeness’ when it comes to achieving successful SEO results.