How to get high quality backlinks without speaking to the press
At Varn we really do love speaking to the press. We’re not just saying that, over the years of doing off-page SEO we are proud to have built up some wonderful relationships with trade publications, niche specific digital magazines and wider news sites, as a consequence we have earned some powerful and important links for our clients.
That being said, traditional digital PR and news tactics are not the only way you can drive links for your website. At Varn we leverage multiple methods, (depending on the client niche), and have seen some great results both in terms of coverage and ranking movements.
Here we look at the methods you can use to drive backlinks without creating news-worthy content.
1. Unlinked Mentions
Unlinked mentions occur when your brand is referenced without a link. By identifying these mentions and requesting a link, you can enhance backlinks, improve SEO, and increase traffic. This strategy leverages existing content that already acknowledges your brand, boosting its authority and visibility. If for example your brand has been mentioned in an online magazine due to some PR coverage, but has not provided a link back, this represents a warm opportunity to reach out.
2. Image Link Building
The image link building tactic uses high-quality visuals like infographics to attract backlinks. Sharing these images encourages other sites to link back to your website. This method drives traffic, improves search engine rankings, and ensures images are discoverable with proper optimisation. This can range from infographics to industry relevant images. Sites like Flickr and Unsplash can be used to publish these images, you can then use the correct Creative Commons licence so that people that use images must link back.
3. Link placement outreach
Link placement outreach involves contacting website owners to include your link in their content. Researching relevant sites and crafting personalised messages can increase success. This strategy enhances your backlink profile, drives targeted traffic, and improves SEO by associating with trusted sources. The key here is to make it worth their while, this can be done through an offer to share the content on your socials, (if you have good reach), or through optimising another element of content.
4. Broken link building
The broken link building tactic finds and replaces broken links on other websites with your content. This helps webmasters maintain their sites and provides you with high-quality backlinks. By identifying broken links and reaching out with helpful suggestions, you can boost your backlink profile and SEO. You can look for both broken links to competitor sites or your websites.
5. Partner link outreach
The partner link building tactic involves collaborating with industry partners to secure backlinks. By establishing mutual relationships, you can cross-promote and share content, diversifying your backlink portfolio. This strategy expands your reach, drives traffic, and enhances SEO through credible links. This can be done through trade industry contacts or clients of your website.
How to leverage link building tactics with Varn
Varn is an SEO agency based near Bristol that specialises in both the technical aspects of SEO and off-page content building. This gives us the ability to maximise client rankings through all disciplines within search. If you want to learn more about how your business can get a competitive edge with backlinks, then get in touch with a member of our off-page SEO today.
