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Speakable Schema Markup for Publishers and its Impact on SEO

Google Assistant has been around for a couple of years now, having been launched in 2016. Compatible with mobile phones, Google Home, smart watches, laptops, TVs and more, Google Assistant is both as popular and accessible as ever. Voicebot.ai reported that, as of January 2018, there were more than 1,700 voice apps available – this figure has more than doubled that of the previous quarter.  Google Assistant is available on more than 400 million devices, according to Google and is compatible with more than 1,500 smart home devices from over 225 brands.

Google Assistant and Speakable Schema Markup for Publishers - How Will it Impact Your SEO?

Google Assistant and Speakable Schema Markup for Publishers - How Will it Impact Your SEO?

With this kind of exposure, it’s important to ensure your website and the content you’re sharing online is able to be picked up by Google Assistant. To help with this, Google have created a new schema.org structured data specification which can be used by eligible publishers. This allows publishers to mark up certain sections of their articles, which are relevant to be read out loud by the Google Assistant.

What are the Benefits of Speakable Schema Markup?

Having Speakable schema markup integrated within your articles can help Google identify sections of information which are best suited for audit playback using TTS (text-to-speech). When users request news through the Assistant, Google feeds up to three articles from around the web back to the user using TTS, whilst attributing the source of the article(s) and sending the full article URL to the user’s device. Therefore, website pages with this structured data can use Google Assistant to distribute their content throughout new channels in order to reach a wider user base.

Am I Eligible for Speakable Schema Markup?

In order to be eligible to appear within news results, your website must be a valid news source. You can submit your news site to Google either through the Publisher Centre, or by setting up a valid edition in Google News Producer.

This new schema markup, Speakable, is currently only available for English language users in the US but should be launched in other languages and countries as soon as it has been implemented by a significant number of online publications. If you’d like to get ahead of your competition and implement Speakable within your website, before its rollout in the UK, get in touch with the SEO experts at Varn. We’d love to hear from you.