July SEO News Roundup
Sharing the latest SEO insights, news and important Varn news and updates in July 2024. If you want to stay up to date with the latest in SEO news, you can also follow us on LinkedIn and Instagram.
How To Write and Review EEAT SEO Content in 2024
Understanding and applying E-E-A-T in your content is vital in 2024. EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness and is all about focusing on creating helpful, reliable and people-first content.
Read our article sharing helpful insights and tips for writing and reviewing EEAT content, so your website performs in search rankings whilst establishing credibility and building trust with your audience.
Restrictions in Paid Media Advertising
We explore the importance of understanding the potential restrictions and regulations that could impact your paid advertising campaigns and strategy. Both Google and internal policies, could have the potential to impact your advertising’s approval. Discover how advertising policies may impact your paid campaigns.
Varn announced as finalist in the British Business Excellence Awards 2024
We are thrilled to announce that Varn has been selected as a finalist for The Small Business of the Year Award, at the prestigious Lloyds Bank British Business Excellence Awards 2024. This is such an honour for Varn and a testament to the hard work and dedication of our entire team. Find out more below.
FutureSPARK nomination for Jess Melaragni
We are incredibly proud of Varn’s Jess Melaragni who last week attended the techSPARK uk ‘SPARKies’ awards, having been nominated as a FutureSPARK. FutureSPARK is category in celebration of under-25s working in the tech sector who have shown outstanding commitment or initiative within their work. Many congratulations to the winner of this category, Sean Tilson. You can find out more about The SPARKies which celebrates the ‘Best of Tech in the West’ below.
We are on stage at Brighton SEO this October 2024
Our CEO Tom Vaughton will be on stage at Brighton SEO in October, sharing his talk ‘How ‘Awesome’ will define SEO in the new era of AI-Powered Search’. Google’s John Mueller explained that ‘awesomeness’ is the secret to search rankings. This talk explores the latest AI advancements and capabilities in search and highlights how businesses and brands can enhance their ‘awesomeness’ when it comes to achieving successful SEO results.
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