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22nd April 2021
3 Alternative link building techniques to kick start your outreach strategy
SEO is a multifaceted discipline that requires work across a variety of areas in order to lead to increased rankings and conversion over time.
Whilst on-page and technical SEO is absolutely essential, any good long term SEO strategy will incorporate good link-building and content outreach techniques to try and generate relevant and high quality links back to the relevant pages on your website.
When determining rankings in the search engine results pages, Google and other platforms look at the number, freshness and quality of links pointing to the web page as a way of working out its trustworthiness. More links equal more votes for your website, good stuff right?
Well, not all links were created equal, an intext link from a university website is going to provide a lot more value than a low-quality directory listing.
If you are looking to get more value out of your link building campaigns or have hit a bit of a wall, here are 3 alternative strategies to look at to try and give your outreach a shot in the arm.
1. Unlinked mentions outreach
If you are looking to do some link building for a larger brand then you could be missing out on a large and potentially untapped resource when it comes to unlinked mentions.
These are online mentions of your brands that haven’t necessarily linked to your website. For larger companies, there are often press releases and articles written online that reference your brand without a backlink. The first step would be to do a google search for these posts using relevant search modifiers. You can then work out which websites are worth getting a link from and send out your email.
Try to be as helpful as possible. In the email, explain that you saw your brand was mentioned in a certain post and thought it would be worth connecting readers with more content in the area.
2. Scoping out client websites for links
If you have a network of clients with a good digital presence then they could be a great place to look for when working through your outreach and link building strategy.
Client partner pages can be gold dust and it is always worth requesting a link off of these. Alternatively you could also offer a discount on your services in exchange for a blog post with a link to your targeted page. With this tactic make sure the potential SEO benefit of the link outweighs the cost of the discount.
3. Offering product giveaways
If you are an e-commerce business then product giveaways can be a great way to not only build awareness about your brand but also get some valuable SEO links while you do it!
Make sure that when you target bloggers and publications for giveaways, you analyse the relevant SEO metrics to make sure they are valuable sites to link from. You can then reach out to the good ones offering a sample of your product in exchange for a giveaway or review.
Monitor the quality of links to drive long term SEO value
When you are working through your outreach strategy it is important that you find a way to get fresh links that are also from reputable sources. To do this always keep an eye on your backlink profile and ensure that you are getting links that will increase your trust and quality in the eyes of Google.