7 Tips To Get The Most Out Of LinkedIn Advertising | Varn

Insights

13 April 2012

7 Tips To Get The Most Out Of LinkedIn Advertising

So to make the most out of your LinkedIn ads follow these tried and tested marketing techniques below:

1. Be direct, use punchy headlines and hyperlink your call-to-action.

2. Apply traditional marketing principles by finding and focus on your target market first.

3. Don’t focus on the hard sell. Most LinkedIn users aren’t in a purchase frame of mind, so focusing on softer conversion actions will get more fruitful results.

4. Pick your advertising times carefully.

5. Constantly check your stats to make sure you are achieving a good return on investment.

6. Test continuously. If your LinkedIn ads don’t meet the network’s average click-through rate, which is 0.025%, understand they’re not meeting the mark.  Pause underperforming ads and launch new test variations in such situations.

7. Who is placing the advert? Decide if you are going to run your LinkedIn ads from business or personal account and what message this will send.

Do note that payment for your LinkedIn ad is made per click or per 1000 impressions. So your call-to-action is, as always, the most important point for your whole advertising campaign.

Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom

Share this article:


( ! ) Warning: count(): Parameter must be an array or an object that implements Countable in /home/varnco/public_html/varn2022co/wp-content/themes/varn/page-templates/content-post.php on line 81
Call Stack
#TimeMemoryFunctionLocation
10.0001354008{main}( ).../index.php:0
20.0001354288require( '/home/varnco/public_html/varn2022co/wp-blog-header.php' ).../index.php:17
30.301111856256require_once( '/home/varnco/public_html/varn2022co/wp-includes/template-loader.php' ).../wp-blog-header.php:19
40.303411860936include( '/home/varnco/public_html/varn2022co/wp-content/themes/varn/single.php' ).../template-loader.php:106
50.477416339664get_template_part( ).../single.php:2
60.477416340232locate_template( ).../general-template.php:206
70.477416340360load_template( ).../template.php:745
80.477516340904require( '/home/varnco/public_html/varn2022co/wp-content/themes/varn/page-templates/content-post.php' ).../template.php:812

Sign up for the latest SEO insights

Stay up to date with the very latest search marketing insights and news from Varn

Perform Better

Sign Up for Varn Insights
Sign Up for Latest Insights

Keep up to date with the latest search marketing news, insights, algorithm changes and research