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Do Your Customers Like Your Website? 5 Tips to make your website perform better

When your website is not performing well your business will know about it. There will be little traffic, no enquiries and therefore conversions will be non-existent. So how do you address this and what can you change to make the website attract customers and sales and improve performance?

The comparison of a company’s website homepage to a shop front in the high street is a good one. Have a look at the example below for Waitrose. You can take this analogy even further when you look at how your website is performing and how to improve it.