March Roundup | Varn

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4 April 2024

March Roundup

In our latest article, we dive deep into the four hottest search marketing news pieces you can’t afford to miss. Whether you’re a seasoned SEO or just looking for an update on the world of search, this roundup will help.

Apple is reportedly exploring a partnership with Google for Gemini-powered feature on iPhones

  • Recently in on TechCrunch, Apple is reportedly exploring a partnership with Google for Gemini-powered features on iPhones.
  • Despite this only being a rumour, it will be interesting to see how Apple incorporates AI technology into their products, impacting how users search on iPhone.

Google Explains Doubling Down On AI Content Now May Be A Bad Idea

  • A recent article from SEO Round Table shares a response from Google’s John Mueller, suggesting doubling down on AI content now is a bad idea following Google’s recent content and spam updates. 
  • Site owners on a Reddit thread were debating if the creation of more AI generated content would make up for any drops in traffic.
  • This shows the importance of a human first approach and quality content.

Reddit pilots new tools to help brands boost engagement

  • Businesses signing up to the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
  • The Varn team are interested in seeing how these new Reddit Pro features give more control over ad performance.

Google’s March 2024 Core Update aims to reduce unhelpful content in search results by 40%

  • Recent news from¬†Search Engine Journal¬†shares that Google’s March 2024 Core Update aims to reduce unhelpful content in search results by 40%.
  • This shows the continued importance of relevant, helpful content to bring value to users.

Why is Search Intent Modelling Crucial for Boosting SEO?

  • Find out what search intent modelling is all about and how Varn’s search keyword intent modelling can supercharge your SEO results, helping you drive the right traffic in the developing landscape of AI and SGE.

The lineup for VarnFest is here!

  • Tickets are now available for VarnFest.
  • VarnFest is a one of a kind, outdoor woodland business festival for founders, directors & entrepreneurs. Honest leadership stories from a brilliant line up of speakers, all set in our innovative and beautiful Woodland Office, in Bradford On Avon.
VarnFest Poster 2024

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Article by: Thomas, SEO Account Executive More articles by Thomas

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