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15th March 2018
3 Reasons Your Website Should Have A Blog Or News Area
Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry.
Here are the key benefits of having a blog for your business:
It connects you to your customers
Clients like to know what you are doing as a business. Having a blog will allow any customers to get to know your business or products and will help to build up better customer relationships.
Any potential customers will be able to see that you are active and will also be able to learn everything they want to know about you before deciding whether or not to work with you.
Search engines love fresh content
There are a few reasons why blogging will make your website perform better.
Firstly, search engines love it. It likes to know that websites are active and updated regularly. If you are blogging monthly, at a minimum, this shows Google that your website is alive and kicking.
Secondly, having relevant content on your website can help you to rank for certain keywords and phrases that your website is related to.
If your content is unique and aimed at your intended audience, it also means that you’ll receive more clicks and traffic to your site, as well as more shares on social media. Blogs require more engaged reading than other content, so people will remain on your site for longer as a whole – another SEO bonus. The use of inbound and outbound links are beneficial to increase the credibility of your content and to get people clicking through to your other pages.
Images can be added to blog posts and optimised for SEO too which will help with ranking. For ‘long tail’ searches where people are looking for specific lengthy terms in the search, there is a higher chance of finding the website which has lots of content on it.
You can show your expertise
Having a blog on your website allows you to show that you are an expert in your industry. By publishing articles about your services or well-researched articles about any industry news, tools and products then you are showing that you are well-versed in your field.
This is particularly beneficial if you have team members who all have knowledge and expertise in specific areas of that field, this way each team member can write about a different topic and the content will be varied.
Over time, people will revisit your site to read your latest features and will see you as a hub for industry news and information.
Blogs are beneficial in that they allow you to write in-depth content that you couldn’t put on social media. The possibilities for content are endless when blogging, which is incredibly appealing.