Perform Better with Search Marketing Workshops | Varn


5 March 2020

Perform better with search marketing workshops from Varn

Over the years we have given individual clients training, enabling their in-house marketing teams to enhance their current knowledge or to harness skills that they haven’t already got. Not only does this give them the opportunity to upskill their teams and grow their business, but it also allows them to understand the work we do that little bit better.

So, we are continuing our workshops, dedicated to the fundamentals of search marketing. We are running workshops on Technical SEO, Google Ads, Google Analytics, and video content creation, all of which are aimed at beginners looking to gain more skills to drive their team or business forward.

Sessions will initially be over Zoom but we hope they can be held in our offices, overlooking the stunning Wiltshire town of Bradford-on-Avon, again in the future.


Learn new skills with our 2020 workshops

Introduction to Technical SEO

This workshop aims to give you an understanding of the fundamental search engine optimisation elements required to improve the performance of your website on Google and other search engines.

Our resident SEO professionals will be on hand to debunk common Technical SEO myths and to give you practical examples linked to what you are learning.

 Dates:  Wed 28th October 2020 | Wed 24th February 2021 | Wed 28th July 2021

Introduction to Google Ads

Run in partnership with our sister company, AdPilot, this Google Ads workshop aims to provide you with the know-how needed to research, build and manage a structured Google Ads account. Paid search marketing can be time-consuming and costly if you are unsure of how to use it efficiently.

This workshop will give you the added tips and knowledge needed to confidently start using Google Ads.

Dates:  Wed 26th August 2020 | Wed 2nd December 2020 | Wed 28th April 2021

Grow your business with Google Analytics

Google Analytics is a really useful tool for businesses and there is so much that you can get out of using it, but as with Google Ads it can be daunting to set up and manage at first if you have little prior experience using it.

This Google Analytics workshop will provide you with the knowledge needed to set up and manage a Google Analytics account, allowing you to monitor, analyse and improve the performance of your website.

Dates: Wed 30th September 2020 | Wed 20th January 2021 | Wed 17th June 2021


Introduction to Video Content Creation

This video content creation workshop will train and equip you and your team to create effective, compelling and engaging video content. No more reliance on external providers – we will train you how to script, film and to present your story and to sell your brand and engage with your audience.

This workshop is hosted by Varn and run by award winning BBC trained cameraman Jeremy Humphries from Skills2Film. He has over 30 years’ experience working on documentaries for the BBC, Channel 4, ITV, National Geographic and the Discovery Channel.

Dates:  Wed 9th September 2020 | Wed 25th November 2020 | Wed 24th March 2021

Please note that all of our workshops are limited to 8 spaces per session, so please book to avoid disappointment. You can book direct through Varn or via Eventbrite.

For further details on training and how it could benefit you, contact our team on 01225 439960 or at [email protected].

Article by: David, SEO Account Manager More articles by David

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