The ultimate guide to Facebook SEO | Varn


10 February 2022

The ultimate guide to Facebook SEO

With Facebook announcing the rebrand of Meta in 2021 and the push towards the metaverse many have looked to the social media platform with a fresh pair of eyes whilst newer platforms like Snapchat and TikTok have been taking the limelight.

Facebook is maturing as a business and whilst some view it as an older form of social media it still has a very large user base that spans across different platforms and message services including Messenger, Instagram, Whatsapp and more.

SEO on Facebook follows similar patterns to the best practises outlined in our article on Instagram SEO and many of the same basic principles may apply as we look at ‘Metaverse SEO’ in the future. Here we share our guide to getting found on Facebook both in terms of the search feature of the site and the timeline.

As a side note, we will continue to refer to the platform as Facebook for the purposes of this article, however, we appreciate we may need to update in the future to keep up with the SEO best practice of keeping content up to date!

1. Ensure your business page is optimised with as much information as possible

The Business page of your Facebook profile is essential for marketing purposes and getting the correct information on there will help you optimise the page and your profile from an SEO perspective.

Having a profile with all of the correct information around business specialisms, opening times and contact information will help your customers find you and provide the best possible user experience.

Additionally, having relevant keywords and concepts in your profile descriptions will increase the overall effectiveness of your Facebook SEO efforts.

2. Link through to your Facebook business page and build backlinks

Adding backlinks to your Facebook profile from your website and other areas will help increase the visibility of the page on other platforms and search engines. This will increase the chances of your page being viewed and potential customers getting in touch.

3. Include custom tabs within your page

If you have other information you would like to share on your Facebook page then make sure you include custom tabs within your page architecture. This is a powerful tool to leverage when it comes to Facebook SEO and can be used to add sections on content, job listings and much more.

4. Share your on-site content on Facebook and optimise for SEO

If you want to increase the awareness of your onsite blog content then adding links to the pieces from Facebook will help you to increase coverage. This can drive social visits to your site and increase the overall reach of your website and Facebook profile.

5. Use keywords on your business page to optimise your Facebook SEO

As previously mentioned using keywords on your business profile page will increase the chances of searchers finding your business when they are using the relevant keywords that you are targeting. Make sure that you are not too spammy and the keywords are relevant and organic.

6. Optimise your Vanity Facebook URL

One of the quick wins that you can get on your Facebook SEO is optimising your vanity URL. This will give you better brand control over your page and make it appear a whole lot more polished. To optimise this go to your page settings and change your username.

Provide good content and tailor your sales pitch

The jab, jab right hook methodology popularised by Gary Vaynerchuck is a good principle to follow when it comes to your Facebook content strategy and indeed all of your marketing communications. If your users feel they are getting something of value then this will increase the chances of them buying your product or service further down the line. Great content will also improve your Facebook SEO, so it will definitely be worth pursuing.

Article by: David, SEO Account Manager More articles by David

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