Why Varn’s Most Popular Blogs Are Relevant In 2016
As it’s the start of a New Year we analysed which Varn blogs were the most popular over 2014 and 2015 and we can reveal that the advice we gave in these blogs will be increasingly relevant for 2016.
Part of our methodology at Varn is to continually analyse, review and monitor what our visitors appreciate and want for services. With this in mind we evaluated all the blogs we have posted to see which were the most popular in terms of visitors and reading times. Here are the results starting from the fifth most popular…
Varn’s Most Popular Blogs
Number 5: ‘How To Measure Your ROI From A Google Adwords Campaign’
Tracking conversions from an AdWords campaign is important. The reason you make any investment is to somehow enable a return on it and beyond this, get the most effective return possible. Using AdWords is no different. This blog gives a real-world example of how ROI needs to be understood to work out the effectiveness of an investment using AdWords.
Google Maps is a good resource to highlight your business in a region but it also helps for SEO, as Google places relevance on location in Search. In a crowded business environment this can give you an edge over competitors or at least create a level playing field. Customers and Google will know your business is real if they know where it is.
If there is one single piece of advice from SEO experts in 2015 it is to make sure your website has quality content. This is now more important than ever, as Google makes further adjustments to their core ranking algorithms to increase their focus on the quality of websites.
It’s no big surprise that visitors are interested in finding out more about using video on their websites. The rise in popularity of video is fuelled by the increasing reliance of smart mobile devices and on some sites a video automatically plays during the visit. According to the official Youtube stats, the number of people watching video on mobile has increased 100% year on year! Also, one hour of video is uploaded every second on Youtube. If video has not been on your agenda for your website – it is time to consider it – but quality is critical, as always, or why would anyone engage?
See a pattern here in the results? Youtube is huge. The web service has over a billion users a month and a third of the users of the Internet. It is highly advisable to incorporate Youtube into your online strategy. Many people would rather watch videos than read reams of text and whilst marketers woke up to this fact in 2015, 2016 is the year where Youtube strategy needs to be part of the furniture of digital marketing rather than a novelty or an extra consideration.
If you need any advice or guidance on any of the issues raised in these blogs please contact the team at Varn.