SEO training courses from Varn - Upskill your team in 2022 | Varn


14 January 2022

SEO training courses from Varn – Upskill your team in 2022

Has 2022 got you thinking about investing in some valuable training for your team? Maybe there were some SEO challenges that were brought to light in 2021, and this time you want to be equipped with the knowledge and technical know-how to make informed decisions when it comes to SEO.

To support you and your team, we are offering a series of workshops, dedicated to the fundamentals of search marketing involving Technical SEO, Google Ads, and Google Analytics. All of our workshops are aimed at beginners to help them gain more knowledge and confidence to drive their business to perform better online.

As much as we prefer hosting our training courses in person, we have to put the safety of the participants and our team first, so for now we are providing them via video conference. Our hope is that, as 2022 progresses our workshops may be able to be moved to our lovely office in the picturesque Bradford-on-Avon.

Introduction to Technical SEO

Our Technical SEO workshop aims to provide you with an understanding of the fundamental search engine optimisation elements needed to improve the performance of your website on Google and other search engines.

Our resident SEO professionals will be on hand to debunk common technical SEO myths and give you practical examples that you can apply directly to the session.

2022 Dates: Thurs 20th January | Thurs 21st April | Thurs 21st July | Thurs 20th October

Introduction to Google Ads

The Introduction to Google Ads workshop is run in partnership with our sister company, AdPilot. This training course aims to provide you with the know-how needed to research, build and manage a structured Google Ads account, as well as hints and tips that you can implement into your own Ad campaigns.

Google Ads and paid search marketing can be difficult to understand without the right guidance, so let our paid search experts break it down into easily manageable sections.

2022 Dates: Thurs 17th February | Thurs 19th May | Thurs 18th August | Thurs 17th November

Introduction to Google Analytics

Our Google Analytics training workshop will provide you with the knowledge you will need to set-up and manage a Google Analytics account, including the most effective ways to monitor, analyse and implement the best approaches to improve the performance of your website.

As with Google Ads, Analytics can be a daunting but necessary part of your SEO strategy so is important to get the right support from experienced professionals.

2022 Dates: Thurs 17th March | Thurs 16th June | Thurs 15th September | Thurs 15th December

How to book

Our workshops are limited to 8 spaces per session, so please book soon to avoid disappointment. You can book direct through the Varn training courses page or via Eventbrite.

For further details on training and how it could benefit you and your team, in lockdown and beyond, contact our team on 01225 439960 or at [email protected]k.

Article by: Thomas, SEO Account Executive More articles by Thomas

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