Insights

7th January 2021

Can you Perform Better in 2021 with our search marketing workshops?

As we kick off 2021, times are still very uncertain for us all, and we are seeing SEO becoming more important to our clients than ever before.  To support you and your team, we are offering a series of remote workshops, dedicated to the fundamentals of search marketing. We are running workshops on Technical SEO, Google Ads, and Google Analytics, all of which are aimed at beginners looking to gain more knowledge and skills to help drive their team and business to perform better online.

We know many clients want to enhance their in-house marketing team’s current knowledge of search marketing and our Varn courses can support and upskill your team, during lockdown and beyond, as well as helping them to understand the work we do, that little bit better.

For now, our training courses will be delivered via video conferencing to help businesses and individuals gain the skills they really need, whilst keeping everyone safe. We very much hope they can be held in our offices as 2021 progresses.

Introduction to Technical SEO

This workshop aims to give you an understanding of the fundamental search engine optimisation elements required to improve the performance of your website on Google and other search engines.

Our resident SEO professionals will be on hand to debunk common Technical SEO myths and to give you practical examples linked to what you are learning.

Dates:   Wed 24th February 2021 | Wed 28th July 2021 | Wed 27th Oct 2021

Introduction to Google Ads

Run in partnership with our sister company, AdPilot, this Google Ads workshop aims to provide you with the know-how needed to research, build and manage a structured Google Ads account. Paid search marketing can be time-consuming and costly if you are unsure of how to use it efficiently.

This workshop will give you the added tips and knowledge needed to confidently start using Google Ads.

Dates: Wed 28th April 2021 | Wed 15th Sept 2021 | Wed 8th Dec 2021

Introduction to Google Analytics

Google Analytics is a really useful tool for businesses but as with Google Ads, it can be daunting to set up and manage, especially if you have little prior experience using it.

This Google Analytics workshop will provide you with the knowledge needed to set up and manage a Google Analytics account, allowing you to monitor, analyse and improve the performance of your website.

Dates: Wed 20th Jan 2021 | Wed 17th June 2021 | Wed 22nd Sept 2021

Our workshops are limited to 8 spaces per session, so please book soon to avoid disappointment. You can book direct through Varn or via Eventbrite.

For further details on training and how it could benefit you and your team, in lockdown and beyond,  contact our team on 01225 439960 or at [email protected]k.

Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom

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